Winery OpEx

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Which of these keep you up at night?

Costs? Customers? Profit? Growth? Employees?

Production, sales, distribution, back office – we bring years of experience and best practices from a diverse array of industries to the Wine Country

Frequently more benefit is gained from removing waste from back office and customer-facing processes than from the vineyard and wine production.” – Roland Cavanagh

Align your processes and organization for effectiveness and efficiency:

  • Drive consistency – simplify training and reduce “churn” and rework through process standards and documentation
  • Improve processes – streamline work flows to deliver value with less effort, errors, and drama
  • Build a confident team – establish procedures, measures, and practices that convert a group of individuals into an energized team
  • Achieve Operational Excellence – when each and every employee can see the flow of value to the customer, and fix that flow when it breaks down, without the need for management intervention. 

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, Founder,

Adapting to a changing customer base:Our approach:

  • Observe and interview guests, club members, prospective and past customers, to find delighters and specific pain points or barriers to value
  • Build “Personas”- conceptual images of the people who represent key demographic sets
  • Target the right ones: Assist in aligning your team’s efforts to maximize sales to each of these key demographics 

Transforming the tasting room guest experience, sales, and team efficiency:Building a High-Performing Team –

  • Streamline and establish the procedures, measures, and practices that engage your employees as a team that delivers more value and a better experience to your guests

Improve or redesign your production operations, customer-facing and back office processes, and sales and distribution with world-class Operational Excellence techniquesResults:

  • Delighted customers
  • Reduced costs
  • Increased capacity and efficiency
  • Substantially reduced errors
  • Increased consistency (bottle to bottle, customer to customer, visit to visit)

Ask for a Process and Performance Maturity Assessment

A brief observation and measurement activity delivering a summary report:

  • “What opportunities exist? How big are they?”
  • “How do we compare to similar situations?”
  • “What could our processes and organization look like?”

   And the big one:

  • “Where do we start?”